In a nutshell, experience - I generally know what works, and what doesn't ...
I'll save your Master File as an unflattened 16 bit PSD - - You'll be able to open it in Photoshop, and see, layer by layer, what has been done to your image to optimize it. I'll work on your image from your written and/or verbal instructions, and make suggestions as the process unfolds.
This is definitely an "artist/craftsman" relationship, and communication is key. First, you upload the image to me, we'll discuss your image and what you'd like to do with it, I'll make recommendations, then I get to work. When I have something that I believe works, I'll email you an initial low-res test JPG - then we can discuss, until your Master File is completed.
"Not Just Another Photoshop Book" - Photoshop Instruction designed
for photographers by a photo printing professional ...
Check out my Blog for dozens of relevant & educational posts, going back years ...
All of the latest Photoshop & Digital Imaging news that's fit to print - Privacy is important to me; therefore, I will not sell, rent, or give your name or address to anyone.